in progress

ETF Launch with Guinness

Launch ETFs based on StockRank methodology with Guinness Asset Management across UK, US, Australia, and India markets.

Create ValueReinforce Value

Initiative overview

A partnership with Guinness Asset Management to launch four ETFs based on our StockRank methodology - a major proof point for our intellectual property and a long-term revenue diversification play.

How it maps to the model

Create Value

  • StockRanks & QVM - Core methodology that powers the ETF strategies
  • Model Strategies - Strategy design and selection for each market

Reinforce Value

  • Teach - Educational content explaining the ETF strategies
  • Show - Transparent performance tracking and methodology showcase

Strategic goals

  1. Revenue diversification - New income stream beyond subscriptions
  2. Methodology validation - External proof that StockRanks work
  3. Brand credibility - Institutional-grade product
  4. Market expansion - Presence in US, Australia, India

Markets covered

  • UK - Our home market
  • USA - Largest investment market
  • Australia - Strong retail investor culture
  • India - High-growth emerging market

Timeline

Approximately 1 year in development. Working through regulatory and operational requirements with Guinness.

Success metrics

  • ETF launch and AUM growth
  • Performance vs benchmarks
  • Brand awareness impact
  • Subscriber acquisition from ETF investors